What is the one key ingredient for business web sites that can easily be overlooked but, at the same time, can be a big booster for targeted traffic and online business growth? Video - not only because it is dynamic and eye-catching but because it can be a viral advertisement and/or public relations advocate for your company's products or services.
Video can be posted on other web sites, like YouTube.com, or Vimeo.com, downloaded, uploaded to blogs, and all that can be conveniently linked back to your company's site. Video can be your site's ambassador to the digital world, a key online asset that has the ability to transform your web site from being simply a passive destination into a traveling billboard. It can be a spotlight on your company, bringing the attention you deserve or even the increased business you need to grow. This could be critical in the current business environment, the toughest in quite some time.
First, let’s look at some key facts. Studies conducted at the Wharton School of Business show that when using video, comprehension and retention rates increase by as much as 50%. More importantly, customer buying decisions are expedited by 72% with video over print alone, with 6 times as many people preferring video to printed material. Studies have also shown that with today’s Internet and media markets, 97% of videos are watched, and isn’t that half the battle?
Perhaps more notable, a recent survey by Frank N. Magid Associates, Palo Alto, CA, found short professional videos to be among those most regularly watched online, with well over one-third of consumers (37%) who watch these clips online finding them equally or more entertaining than full-length shows available on their TV sets.
“There’s no doubt that online video viewership has reached critical mass, and its growing popularity indicates that online video is fast becoming an entertainment genre in its own right,” said Mike Vorhaus, president of Magid Advisors. “Short professionally created videos dominate online viewing, especially among younger consumers, which underscores the need for brand advertisers to expand their marketing efforts beyond both traditional television and online TV.”
Invisual Digital (TM), a 4k UHD (Ultra High Definition) and HD (high definition) media production company that offers a creative approach that it believes appeals to smart and small business owners alike. Producer/Director Nick Koontz provides some insights on the topic and why video is a critical tool necessary for every business site.
"If you can create a personal link between a business and its customers, using a well produced video to tell a brief, but genuine story," he explains, "the effort will pay off well beyond just a simple return on investment. It will help to build customer loyalty for the business' brand. With it you may pierce a critical barrier between you and the customer, whom you don't know. But now, with video the customer has the chance to get to know you a little better, get a feel for how your business operates. That's a great advantage, perhaps, over your competitors, in some cases.
“It actually may have more to do with some of the reasons that you originally went into that business. Every business and business owner has a ‘back-story,’ a personal insight into what brought them to where they are today and what makes that business tick,” Nick elaborates.
“Sometimes, what goes on behind the scenes of a thriving business is a story full of passion, or is about people whose names may not be on the storefront. But whatever the case, I believe that exposing a glimpse of some behind-the-scenes information can strike a personal chord with some consumers, especially, using such a creative medium like video.
Our approach is less about creating a commercial that you might see on cable. It's more about making a brand personal, and that can be an important trigger to a better business perspective, for both the business itself and its customers."
“We also advise on ways that the business owner can fully capitalize on this fine asset, which can actually be done very affordably, and not take up much time, at all. It can be displayed on their web site, a blog, or any of the other video sites available, all at virtually no additional costs.
Interested in contacting us to discuss how video can be used on your web site to draw traffic and build your brand? Please contact us by phone at 908-456-1641 or send an email to Producer/Director Nick Koontz at Nick@Invisual.digital